Marketing


From EDC to Ultra: How Event Season Supercharges Cannabis Apparel Sales

Seasonal and event-driven marketing has become one of the strongest catalysts behind the rise of cannabis-themed intimates.

How Apparel Brands Can Team With Lifestyle Events, Gyms & Yoga Studios

Cannabis culture now touches fashion, wellness, creativity, sports, recovery, and mindful living.

Who’s Driving Cannabis Underwear Sales?

In the world of cannabis-themed fashion, marijuana underwear has moved from novelty gag gift to a legit niche category.